Packaging for professional dog food TropiDog with CV for a new product line implemented as conceptual designs for Tropical company. The first stage of works: these are the products of the Lifestage base line (junior, adult, senior with the size of dogs: small, medium and large breeds). White packaging is associated with professionalism, scientific approach and laboratory quality. Color elements referring to existing packaging have been preserved, complemented by the image of a dog that brings a positive emotional element. The whole is complemented by icons with the most important features of TropiDog food .